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2020 Junior Livestock Auction is now virtual!


How Can You Participate?

Due to increased COVID-19 cases in Sonoma County our plans have changed. The Sonoma County Fair will be offering a virtual auction. However, this is great news, buyers now have two ways to participate in the auction: 1) Contact an Area Committee Solicitor to bid for you (as you may have already done), or 2) Register in the online platform to do the bidding! The auction will still be a live-auction format beginning at 9:30 am on Saturday, August 1.


How do I register to be a bidder?

  1. There are two ways to register as a bidder:
    • Contact an Area Committee Solicitor to register and bid for you (List of Area Committee Solicitors) OR
    • Register online and do the bidding! Bidder registration will begin online 48 hours prior to the sale (Online registration opens 9:30 AM Thursday, July 30)
    • Please visit:https://bid.virtualstockshow.com/ to register. You will just need your contact information and valid email to register. Please use your cell phone number as your main/first contact number. Please do not use the web browser “INTERNET EXPLORER??it is no longer supported by Microsoft and could cause viewing/bidding issues during the auction. You can view a video of the simple registration process here:https://vimeo.com/442996768/0f139ca37b.
  2. Log-in on August 1 to Bid! The auction will begin at 9:30 AM on August 1. Auction will be live-auction format. Hogs will sell first followed by lambs, goats and steers. Click the link to view 2020 Junior Livestock Auction Sale Catalog

  3. After winning a bid you’ll need to communicate with the office if the purchase is being split with any other buyers as well as specifics regarding your purchase (custom/resale/donation). There are two ways to do this:
    • Fill out the online link that will be text messaged to you OR
    • Email or drop completed Buyers Card/Purchase Agreement (green card) off at the fair office by 3:00 pm on Sunday, August 2. (Drive through drop-off available Saturday, August 1 9:00 am-7:00 pm and Sunday 9:00am-3:00pm). The Buyers Card/Purchase Agreement can be found below.

How do I register as a bidder/solicitor?

Please visit:https://bid.virtualstockshow.com/ to register. You will just need your contact information and valid email to register. Please use your cell phone number as your main/first contact number. Please do not use the web browser “INTERNET EXPLORER??it is no longer supported by Microsoft and could cause viewing/bidding issues during the auction. You can view a video of the simple registration process here:https://vimeo.com/442996768/0f139ca37b.

What is the Auction format?

The auction will begin at 9:30 am on Saturday, August 1. The auction will operate like a live auction where one animal is sold at a time. You will hear the auctioneer and see the image of the exhibitor and their animal displayed and be able to bid in real time virtually. You will be able to bid against yourself to increase your bid if you would like to increase the bid. There is not an allotted amount of time per lot as this is a live auction. Hogs will auction first, followed by lambs, goats and steers. If you would like to watch a video clip of a past auction from a bidder's screen, please click here: https://vimeo.com/443005003/b1c8b793d4 The animals can be viewed at https://bid.virtualstockshow.com/ .

How does bidding work?

Just like a live auction ?you will simply press the bid button on the screen when you would like to bid.

Will I see the auctioneer?

You will not see the auctioneer but you will hear the auctioneer and see an image of the exhibitor with their animal displayed in the bidding portal. You will be able to see the current bid amount and if you are currently the high bid or not ?all bids are blind and you will see who is winning but a portion of the bidders log-in info will be masked for privacy.

Can I place bids prior to the auction?

Yes, you can place pre-bids, and a max bid - however remember that this is a live auction. In order for that exhibitor to reach your max bid, there will need to be someone actively bidding against you, or you will need to bid against yourself to increase the price during the live auction.

How do those that are not bidders watch the auction?

Simply visit https://bid.virtualstockshow.com/ and navigate to the Sonoma County Fair Auction tab and you can view the auction.

Where can I read more about specific rules for the auction?

The best place for information is the 2020 Junior Livestock Auction Brochure

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Addittional Auction Terms

By placing a bid I understand and agree to abide by the terms and conditions of the sale as found on the auction platform, JLA Brochure and http://www.tvexzw.icu/fair/auction-results.php, which I have received as well as those specified in the sale order. I further understand that there is no live animal pick up on the following species of animals: swine, sheep, beef and goats. I agree to pay for any purchases using this number and failure to pay may result in civil action against me.

The SONOMA COUNTY FAIR Junior Livestock Auction is a terminal sale, for all Beef, Sheep, Swine & Goats. This means there is no live animal pick-up on those species listed above and there is only resale and custom processing.

How do I contact the fair office?

Phone:707-545-4203 Email: entryoffice@sonomacountyfair.com

How do I pay for my purchase?

Please remember that it is critical payment is received in a timely manner as youth exhibitors will not receive payment until buyers have paid. Credit Card information can be submitted on the Buyers Card/Purchase Agreement. Checks written to Sonoma County Fair can be dropped off or mailed to Sonoma County Fair, 1350 Bennet Valley Rd., Santa Rosa, CA 95404.


Want to help but don’t want to buy an animal?

Consider doing an ADD-ON BID! An add-on bid can be placed on any lot in our auction up until Sunday, August 2 at 3:00 PM. You can add any amount you wish. It’s a great way to support a young exhibitor with a smaller donation. Or place an add-on bid in addition to purchasing an animal. The choice is yours!! Add-on cards must be submitted to the office with payment and a completed Add-On Card. Add-on cards can be downloaded below.

How do I provide an Add-On?

  • Add-on cards, including payment, must be turned into the fair office by Sunday, August 2 at 3:00 pm.
    • Add-On cards and payment can be mailed (Sonoma County Fair, 1350 Bennett Valley Rd., Santa Rosa, CA 95404), provided they reach the office in time for the deadline.
    • Add-On cards and payment can be dropped-off at the fair office
      • Monday, July 27-Friday, July 31 8:00 am-1:00 pm
      • Saturday, August 1 9:00 am-7:00 pm
      • Sunday, August 2 9:00 am-3:00 pm

Junior Livestock Auction Documents

2020 Junior Livestock Auction Brochure
2020 Junior Livestock Auction Sale Catalog
2020 Buyers Card/Purchase Agreement (Green Card)
2020 Add-On Card
2020 Sonoma County Fair JLA Frequently Asked Questions
Thank You 2019 Auction Buyers

Why Participate?

For junior livestock exhibitors the Fair represents a culmination of many months to years of work. Through livestock projects youth members not only gain animal science knowledge; but valuable skills such as responsibility, time management and problem solving that last a lifetime. With the cancellation of the 2020 Sonoma County Fair, the fair recognizes these young people’s hard work and will be offering an opportunity for junior market livestock exhibitors to sell their market hogs, steers, lambs and goats that would have been exhibited at the 2020 Sonoma County Fair.

Your purchase will help support an educational program. These youth are learning to produce food for your table. They are also learning how to be in business for themselves. At their age, their business is on a small scale and their costs are higher than the commercial producer. Help them achieve success and ensure continued food production by supporting them now. The price you pay today encourages youth participation and is a small investment in the future of America. Profits from the sale of these animals are usually reinvested in next year's project or set aside for future educational expenses.

Consider a Donation to Redwood Empire Food Bank (REFB)

Buyers can donate their purchase to Redwood Empire Food Bank by noting it on the Buyers Card. Buyers will be responsible for payment of the animal and processing fee. Redwood Empire Food Bank will pay the cut and wrap fee. To particpate in this program, Sonoma County Meat Company should be selected as the butcher.

Exhibitor Information

Exhibitors can find information regarding particiapting in the auction here:http://www.tvexzw.icu/fair/livestock-exhibitors.php

Strengthening Community

Your purchase benefits our community--and you--in many ways:

  • Livestock purchases support educational 4-H and FFA programs, through which students learn to budget, keep books, and cope with the challenges of private enterprise
  • Hard-working youth are rewarded for their effort
  • Young people are encouraged to continue in ranching and farming careers
  • You or your company receive recognition at the event and on our website
  • You receive an extraordinary high quality, locally produced product
  • If you choose not to personally use your purchase, you can opt to donate the meat to nonprofit organizations to feed our community

Contact Us:

entryoffice@sonomacountyfair.com


Sonoma County Event Center at the Fairgrounds
1350 Bennett Valley Road - Santa Rosa, CA 95404

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